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The power of audience-led approaches and data-driven insights
Businesses can deliver more value to their customers by taking a audience-led and data-driven approa ...View More
Dispelling myths and understanding realities of social impressions measurement
Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs The ...View More
What does performance marketing look like in 2023?
With performance marketing merging with brand marketing, the domain of performance marketing looks b ...View More
What is marketing attribution and why you should care
Marketing attribution, which should be used more and more, helps marketers figure out client interac ...View More
How are brands performing on TikTok and Snapchat?
These newcomers in the landscape of paid social channels, are engaging exceptionally well with new a ...View More
How brands should navigate their presence on Twitter in 2023
As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the pla ...View More
Paid social measurement: navigating the challenges for ecommerce brands
Effective social media measurement involves identifying key metrics relevant to the organization's o ...View More
Unveiling Meta’s contribution to top-of-funnel relative ROAS
According to a study by Fopsha, Meta is the largest and only channel that can provide the necessary ...View More
Exploring the rise of top-of-funnel advertising in ecommerce for 2023
Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show ...View More
Why zero-party marketing is a great value exchange for Gen Z
Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO ...View More
