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iOS 14 uncovers measurement vulnerabilities for business

How will marketers handle the advertising industry upheaval in regard to data and measurement? The p ...View More

Sonic branding 101: A marketer’s toolkit for next-gen connection through sound

Sonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effec ...View More

Maximizing value marketing in unprecedented economic times

While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the po ...View More

Preparing for smart targeting in the wake of Apple’s ATT framework

With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new  ...View More

Greenwashing won’t wash: How brands should communicate their ESG strategy

Amidst scandals from global brands, here's how marketing leaders need to communicate their approach  ...View More

The shifting sands of macro advertising and where OOH fits in

Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their me ...View More

Why mobile friendly websites are more important than ever

As the online marketing website space has become more competitive over the years, mobile friendly we ...View More

Maximize your video SEO in 2023: Proven strategies for success

A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a  ...View More

How Nickelodeon’s influencer families are creating benchmark-breaking content

How the in-house influencer network is creating a dynamic community to empower zero-party content cr ...View More

How niche marketing can win customers from your competitors

"Understand their purchase behavior, their values, and what they love about the brand. Learn why the ...View More

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